Baba Java Packaging
Client: Baba Java Coffee
Project: Logo Cleanup and Label Design
Baba Java is a specialty coffee roaster that takes pride in building direct relationships with the farmers who grow their coffee. This end to end care is beneficial for everyone involved in the process from the farmer to consumer.
Baba Java has made education a key part of their business. They teach customers about coffee origins, roasting, and flavor profiles that make different coffees unique.
When Baba Java launched their roasting business and cafe, they created unique label designs for each coffee origin they roasted and sold. There were some design elements that they wanted to preserve, but there were issues that became apparent once they started managing label inventory and displaying the products in stores. They engaged with our team at Electromagnetic Marketing to redesign the labels and tighten up their existing brand.
We made small changes to the Baba Java logo that gave it a cleaner, more defined look. We also worked with the client to create brand standards and update their coffee label designs. The new labels are attracting attention on the shelf and increasing retail sales while preserving elements like bright colors and information about tasting notes and origins. The new designs are helping Baba Java connect with the coffee aficionados that make up a key part of their market and increasing awareness by educating new consumers who are developing taste for the finest coffee in Alabama.